sustainability

Nau

Nau

A brand ahead of its time, this sustainable apparel company was once recognized as a leader in a growing outdoor lifestyle market. For three years, we developed and managed brand content and seasonal initiatives as part of Nau's passionate team. This included blog content on sustainability, arts, and culture as well as curating content from key influencers, elevating the blog to one of the top three traffic drivers to nau.com. Below is a selection of our brand work.


As part of Nau's web presence, we developed and executed key brand stories including: a new fabric section to tell the rich story of materials that is core to Nau's narrative; the continuation of The Portraits series that profiles key influencers; and The Collective, a collection of like-minded brands.


Nau, the clothing brand based in Portland, has a blog. And that blog ventures from the architecture of clothing to sustainable roofs over our heads. Interesting stuff.
— The Oregonian, August 10, 2011


What’s your favorite natural fiber for clothing? The ‘ins and outs of wool’ great blog post from @NauClothing
— REI Twitter, Jan 12 2012

New Seasons Campaigns

We're honored to be the agency of record for News Seasons since 2015. Since then, we've created multiple integrated, seasonal campaigns—from concept to style guide—that uniquely and authentically communicate their brand position. Our lighthearted campaigns celebrate the coming together of food, family, and friends.


Holiday 2016: Families and friends were about to gather around the table just weeks after the most contentious political election in decades. It seemed like a ripe old time to create a campaign that would serve to bridge the divide. After all, we can all agree that fresh cranberries are better than canned ones for Thanksgiving, right?
Agency: Tether PDX
Design: Cynthia Tuan, Caitlin Robinson

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"With all of the election fallout, I saw the New Seasons billboard and loved it—Reach Across the Aisle. Couldn't be more appropriate now! Nice job New Seasons, a double entendre for sure."

--Carolynn, New Seasons customer


Holiday 2015: Imagine: turkey without gravy, pie without ice cream, a meal without friends. In a way, it’s like Christmas without Santa Claus. Because everything is better together–egg and nog, bread and butter, people and food.

Agency: Tether PDX
Design: Cynthia Tuan, Caitlin Robinson
Photography: Jim Golden Studios

Nike Sustainability

We interviewed key executive leaders on Nike’s Corporate Sustainability Team and ghostwrote articles for local publications. 

Agency: Weinstein PR


Kettle Foods

Kettle Foods was no longer a small mom-and-pop business; they were a growing international company with over 50 products distributed worldwide.  Their website and packaging was redesigned to reach a global audience and to tell the company's rich history in taste and corporate sustainability.

Agency: Leopold Ketel & Partners
Creative Director: Andrew Reed