product launch

Microsoft Kin

While Microsoft’s foray into the world of hip mobile phones was short-lived, the KIN brand was the collective effort of multiple global agencies. As part of the creative team, we were tasked with translating a unique and very complex user experience to the consumer through a series of engaging user manuals.  

Agency: Cinco
Creative Directors: Kirk James, Sean Barrett


Nike Cricket

Nike, a 40-year old American brand, needed to position the company as a legitimate player in cricket, a 400-year-old sport deeply enmeshed in Eastern culture. We developed the concept of the 43rd Law specifically for the unveiling of Nike's cricket shoe to the Indian-based media. Since 42 laws have governed the game, the 43rd Law would symbolize Nike’s respect for tradition, but passion to improve and innovate the game.

Agency: Plazm
Design Director: Josh Berger


The media loved The 43rd Law concept and the kit. Their event was a great success and they had a ton of coverage!
— Nike client