In collaboration with Portland-based Tether, we set the visual and storytelling direction—including brand guidelines— for all of Nike's Community and College Stores launching in 2015 and beyond. This included all out-of-home and in-store installations as well as grand opening activations for their DC, Brooklyn and Portland stores. Our role at Ripple included research, interviewing community partners, naming, taglines, and collaborating with the Tether Design team to tell a relevant and authentic local story.
The Nike Community Store model is focused on empowering the local community through sport. Located in gentrifying and lower-socioeconomic neighborhoods, each Community Store hires locally, partners with local organizations and encourages every employee volunteer within the community. Case study available upon request.