Nike Community Stores

In collaboration with Portland-based Tether, we set the visual and storytelling direction—including brand guidelines— for all of Nike's Community and College Stores launching in 2015 and beyond. This included all out-of-home and in-store installations as well as grand opening activations for their DC, Brooklyn and Portland stores. Our role at Ripple included research, interviewing community partners, naming, taglines, and collaborating with the Tether Design team to tell a relevant and authentic local story.

The Nike Community Store model is focused on empowering the local community through sport. Located in gentrifying and lower-socioeconomic neighborhoods, each Community Store hires locally, partners with local organizations and encourages every employee volunteer within the community.  Case study available upon request.
Agency: Tether

Nike Flatbush

To learn more about Nike Flatbush community store check out:
 Nostrand and Flatbush: Nike Opens First NYC Community Store in the Heart of Brooklyn

Nike Ivy City

(Pictured above) DC Mayor Muriel Browser helped kick-off the opening of Ivy City. 
To learn more about the Nike Ivy City community store, check out: 
Nike's First East Coast Community Store Opens in DC

Nike Detroit

To learn more about Nike Detroit community store, check out: 
New Nike Community Store in Detroit Champions Action

Nike Sustainability

We interviewed key executive leaders on Nike’s Corporate Sustainability Team and ghostwrote articles for local publications. 

Agency: Weinstein PR

Nike Cricket

Nike, a 40-year old American brand, needed to position the company as a legitimate player in cricket, a 400-year-old sport deeply enmeshed in Eastern culture. We developed the concept of the 43rd Law specifically for the unveiling of Nike's cricket shoe to the Indian-based media. Since 42 laws have governed the game, the 43rd Law would symbolize Nike’s respect for tradition, but passion to improve and innovate the game.

Agency: Plazm
Design Director: Josh Berger

The media loved The 43rd Law concept and the kit. Their event was a great success and they had a ton of coverage!
— Nike client

Sokol Blosser Winery

Sokel Blosser, one of Willamette Valley’s original vineyards, wanted to establish an introductory Pinot Noir in the Asian market. Our task: find the story, name the wine, and develop a label for the international audience. 

Design: Dan and Kate Zimmerman, Zimco Design