concept

New Seasons: Video


Our task: make a video that would inspire people to work at New Seasons. Simple enough. Except that most HR videos feature lengthy interviews with normal people who aren't used to being on camera. (And New Seasons' employees aren't normal. In fact, that's what makes the place so unique.) So we took the idea of "mean tweets" combined it with a confessional box to create the Comment Card Confessional where we lured unsuspecting New Seasons' employees into a tight space to read real customer comment cards to get their honest-to-gawd reaction.

Agency: Tether PDX
Special thanks to Tether's video team in Seattle.


This video is sooo good. We’re in love with it … so in love. Seriously you guys, it’s awesome. You are the best.
— the happy client

Nike Community Stores

In collaboration with Portland-based Tether, we set the visual and storytelling direction—including brand guidelines— for all of Nike's Community and College Stores launching in 2015 and beyond. This included all out-of-home and in-store installations as well as grand opening activations for their DC, Brooklyn and Portland stores. Our role at Ripple included research, interviewing community partners, naming, taglines, and collaborating with the Tether Design team to tell a relevant and authentic local story.

The Nike Community Store model is focused on empowering the local community through sport. Located in gentrifying and lower-socioeconomic neighborhoods, each Community Store hires locally, partners with local organizations and encourages every employee volunteer within the community.  Case study available upon request.
Agency: Tether



Nike Flatbush

To learn more about Nike Flatbush community store check out:
 Nostrand and Flatbush: Nike Opens First NYC Community Store in the Heart of Brooklyn


Nike Ivy City

(Pictured above) DC Mayor Muriel Browser helped kick-off the opening of Ivy City. 
To learn more about the Nike Ivy City community store, check out: 
Nike's First East Coast Community Store Opens in DC


Nike Detroit

To learn more about Nike Detroit community store, check out: 
New Nike Community Store in Detroit Champions Action

Nau

Nau

A brand ahead of its time, this sustainable apparel company was once recognized as a leader in a growing outdoor lifestyle market. For three years, we developed and managed brand content and seasonal initiatives as part of Nau's passionate team. This included blog content on sustainability, arts, and culture as well as curating content from key influencers, elevating the blog to one of the top three traffic drivers to nau.com. Below is a selection of our brand work.


As part of Nau's web presence, we developed and executed key brand stories including: a new fabric section to tell the rich story of materials that is core to Nau's narrative; the continuation of The Portraits series that profiles key influencers; and The Collective, a collection of like-minded brands.


Nau, the clothing brand based in Portland, has a blog. And that blog ventures from the architecture of clothing to sustainable roofs over our heads. Interesting stuff.
— The Oregonian, August 10, 2011


What’s your favorite natural fiber for clothing? The ‘ins and outs of wool’ great blog post from @NauClothing
— REI Twitter, Jan 12 2012

New Seasons Campaigns

We're honored to be the agency of record for News Seasons since 2015. Since then, we've created multiple integrated, seasonal campaigns—from concept to style guide—that uniquely and authentically communicate their brand position. Our lighthearted campaigns celebrate the coming together of food, family, and friends.


Holiday 2016: Families and friends were about to gather around the table just weeks after the most contentious political election in decades. It seemed like a ripe old time to create a campaign that would serve to bridge the divide. After all, we can all agree that fresh cranberries are better than canned ones for Thanksgiving, right?
Agency: Tether PDX
Design: Cynthia Tuan, Caitlin Robinson

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"With all of the election fallout, I saw the New Seasons billboard and loved it—Reach Across the Aisle. Couldn't be more appropriate now! Nice job New Seasons, a double entendre for sure."

--Carolynn, New Seasons customer


Holiday 2015: Imagine: turkey without gravy, pie without ice cream, a meal without friends. In a way, it’s like Christmas without Santa Claus. Because everything is better together–egg and nog, bread and butter, people and food.

Agency: Tether PDX
Design: Cynthia Tuan, Caitlin Robinson
Photography: Jim Golden Studios

World Pulse

World Pulse

In collaboration with founder and visionary Jensine Larsen and designer Laura Cary, we created a Brand Book that would lay the foundation for this fledgling nonprofit. Since then, World Pulse has become a global media network for women, recently recognized by the Clinton Global Initiative. 

As part of their media offering, we also authored articles—alongside global women leaders—for World Pulse magazine.



In 2016, we teamed up with World Pulse to create an integrated donor microsite. View the microsite,  here. 

In 2016, we teamed up with World Pulse to create an integrated donor microsite. View the microsite, here. 

Nike Cricket

Nike, a 40-year old American brand, needed to position the company as a legitimate player in cricket, a 400-year-old sport deeply enmeshed in Eastern culture. We developed the concept of the 43rd Law specifically for the unveiling of Nike's cricket shoe to the Indian-based media. Since 42 laws have governed the game, the 43rd Law would symbolize Nike’s respect for tradition, but passion to improve and innovate the game.

Agency: Plazm
Design Director: Josh Berger


The media loved The 43rd Law concept and the kit. Their event was a great success and they had a ton of coverage!
— Nike client

Nike Basketball

A campaign for Nike’s role in the World Basketball Championships, our concept of The Ambassadors exemplifies Nike’s global cadre of high-ranking pro athletes. Inspired by the movie Oceans 11, each player’s moniker captured their inimitable essence on the court.

Agency: Plazm
Design Director: Josh Berger


Sokol Blosser Winery

Sokel Blosser, one of Willamette Valley’s original vineyards, wanted to establish an introductory Pinot Noir in the Asian market. Our task: find the story, name the wine, and develop a label for the international audience. 

Design: Dan and Kate Zimmerman, Zimco Design