New Seasons: Video

Our task: make a video that would inspire people to work at New Seasons. Simple enough. Except that most HR videos feature lengthy interviews with normal people who aren't used to being on camera. (And New Seasons' employees aren't normal. In fact, that's what makes the place so unique.) So we took the idea of "mean tweets" combined it with a confessional box to create the Comment Card Confessional where we lured unsuspecting New Seasons' employees into a tight space to read real customer comment cards to get their honest-to-gawd reaction.

Agency: Tether PDX
Special thanks to Tether's video team in Seattle.

This video is sooo good. We’re in love with it … so in love. Seriously you guys, it’s awesome. You are the best.
— the happy client

GTs Living Foods

It was such a pleasure to partner with Hornall Anderson and GTs Living Foods to create multiple limited edition Kombucha seasonal offerings for the last three years—Liberty, Gratitude, and Pure Love (and two more in the works).

Agency: Hornall Anderson
Design Lead: Jay Hilburn 

New Seasons Campaigns

We're honored to be the agency of record for News Seasons since 2015. Since then, we've created multiple integrated, seasonal campaigns—from concept to style guide—that uniquely and authentically communicate their brand position. Our lighthearted campaigns celebrate the coming together of food, family, and friends.

Holiday 2016: Families and friends were about to gather around the table just weeks after the most contentious political election in decades. It seemed like a ripe old time to create a campaign that would serve to bridge the divide. After all, we can all agree that fresh cranberries are better than canned ones for Thanksgiving, right?
Agency: Tether PDX
Design: Cynthia Tuan, Caitlin Robinson


"With all of the election fallout, I saw the New Seasons billboard and loved it—Reach Across the Aisle. Couldn't be more appropriate now! Nice job New Seasons, a double entendre for sure."

--Carolynn, New Seasons customer

Holiday 2015: Imagine: turkey without gravy, pie without ice cream, a meal without friends. In a way, it’s like Christmas without Santa Claus. Because everything is better together–egg and nog, bread and butter, people and food.

Agency: Tether PDX
Design: Cynthia Tuan, Caitlin Robinson
Photography: Jim Golden Studios


The Australian-based brand EMU needed to reimagine their identity and voice as they broadened their reach and expanded their collection of fine sheepskin and merino wool products across the globe. We partnered with Cinco to create a new tone and story for the brand through a seasonal lookbook and website.

Agency: Cinco
Creative Director: Sean Barrett

World Pulse

World Pulse

In collaboration with founder and visionary Jensine Larsen and designer Laura Cary, we created a Brand Book that would lay the foundation for this fledgling nonprofit. Since then, World Pulse has become a global media network for women, recently recognized by the Clinton Global Initiative. 

As part of their media offering, we also authored articles—alongside global women leaders—for World Pulse magazine.

In 2016, we teamed up with World Pulse to create an integrated donor microsite. View the microsite,  here. 

In 2016, we teamed up with World Pulse to create an integrated donor microsite. View the microsite, here.