In collaboration with Portland-based Tether, we set the visual and storytelling direction—including brand guidelines— for all of Nike's Community and College Stores launching in 2015 and beyond. This included all out-of-home and in-store installations as well as grand opening activations for their DC, Brooklyn and Portland stores. Our role at Ripple included research, interviewing community partners, naming, taglines, and collaborating with the Tether Design team to tell a relevant and authentic local story.
The Nike Community Store model is focused on empowering the local community through sport. Located in gentrifying and lower-socioeconomic neighborhoods, each Community Store hires locally, partners with local organizations and encourages every employee volunteer within the community. Case study available upon request.
To learn more about Nike Flatbush community store check out:
Nostrand and Flatbush: Nike Opens First NYC Community Store in the Heart of Brooklyn
Nike Ivy City
(Pictured above) DC Mayor Muriel Browser helped kick-off the opening of Ivy City.
To learn more about the Nike Ivy City community store, check out:
Nike's First East Coast Community Store Opens in DC
To learn more about Nike Detroit community store, check out:
New Nike Community Store in Detroit Champions Action