Our task: make a video that would inspire people to work at New Seasons. Simple enough. Except that most HR videos feature lengthy interviews with normal people who aren't used to being on camera. (And New Seasons' employees aren't normal. In fact, that's what makes the place so unique.) So we took the idea of "mean tweets" combined it with a confessional box to create the Comment Card Confessional where we lured unsuspecting New Seasons' employees into a tight space to read real customer comment cards to get their honest-to-gawd reaction.
Agency: Tether PDX
Special thanks to Tether's video team in Seattle.