leighann franson March 16, 2016 Books on our Nightstand leighann franson March 16, 2016 Whether it's poetry, lyric essay, an ad campaign or a fiction novel, the craft is universally applied.
leighann franson February 24, 2016 The Power of Persona leighann franson February 24, 2016 To understand the importance of persona in crafting story, we first have to define it.
leighann franson January 13, 2016 Storytelling is (not) Dead leighann franson January 13, 2016 Without story, it's a product to be consumed and not valued, a headline to be read and forgotten.
