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Ripple Studio

Welcome
About
Work
Thought Pages
Connect
leighann franson
March 16, 2016

Books on our Nightstand

leighann franson
March 16, 2016

Whether it's poetry, lyric essay, an ad campaign or a fiction novel, the craft is universally applied.

leighann franson
February 24, 2016

The Power of Persona

leighann franson
February 24, 2016

To understand the importance of persona in crafting story, we first have to define it. 

Tagged: storytelling, persona

leighann franson
January 13, 2016

Storytelling is (not) Dead

leighann franson
January 13, 2016

Without story, it's a product to be consumed and not valued, a headline to be read and forgotten.

Tagged: storytelling, branding

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